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- Creativity for Business: The Power of Ideas
Creativity for Business: The Power of Ideas
Great leaders are creative thinkers as well as managers of people. This course explores the role of creativity in business. You will expand your horizons on what it means to be creative, and work to develop your own creative skill set.
This course qualifies towards the following certificate(s):
- Communication and Negotiation
- Strategic Leadership
- Executive General Management
- Executive Development
- Human Resource Management
- Management Excellence
- Marketing Management
Course Format
The course employs lateral and divergent thinking, play, prototyping, experimentation and structured innovation in an accepting environment designed to unleash your creativity.
Benefits of Attending
Attending this course will help you
- Identify what makes leaders and organizations creative
- Investigate the nature of your own creativity
- Understand the myths of creativity, and overcome your creative blocks
- View business challenges with a fresh perspective, and think outside the box when designing solutions
- Employ a variety of creative techniques in a business setting
- Harness creativity in the consumer base
- Become more creative in all aspects of your life
Course Content
- Establishing the need for creativity
- Defining what creativity means
- Assessing your personal creativity: natural strengths and areas for improvement
- Learning how to think differently: tools for building creative cognition
- Design thinking as a creative facilitator
- Prototyping and experimentation
- Understanding creativity in the organization
- Effective brainstorming
- Leading a creative organization
