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Executive Education- General and Financial Management
- Integrated Management Program
Integrated Management Program
This fast-paced, 5-day course provides a practical understanding of the fundamental building blocks of business: financial management, strategy, marketing and operations. The objective is to give you a holistic, integrated view of business, and to provide an advanced perspective on managing increasingly complex organizations.
You will learn form award-winning faculty who will challenge you to stretch beyond your current horizons. You will also expand your capabilities in a variety of business functions by engaging in applied, skill-building exercises.
This course qualifies towards the following certificate(s):
- Sales Leadership
- Public Sector Management
- Strategic Leadership
- Executive General Management
- Executive Development
- Human Resource Management
- Management Excellence
- Marketing Management
Takeaways
By attending this program, you will:
- appreciate the interrelationships between multiple functional areas
- acquire new insights and perspectives, as your grow your overall business expertise
- deepen your understanding of analytical processes
- improve the quality of your business and managerial decision making
- evaluate business challenges and opportunities
- cultivate a senior-level, strategic approach to business management
- increase your skill set in a variety of areas
- learn from award-winning UBC Sauder School of Business MBA faculty
Course Content
- Integrating your perspective on business
- Financial and managerial accounting: overview of balance sheets, income statements and cash flow statements, key managerial accounting tools, tracking and measuring performance on a systematic basis
- Marketing: understanding and segmenting your organization's customers, developing your products and services, using branding and other elements of the marketing mix to position yourself in the marketplace
- Strategy: identifying potentially profitable strategic segments (Blue Ocean strategy), strategic analysis of external and internal environments, evaluating your strategy, formulating and evaluating strategic alternatives, overview of business models–how organizations create, deliver and capture value
- Operations: overview of operations management, managing business process flows and supply chains, increasing efficiency and lowering costs
- Integration: putting it all together through action-learning exercises and case analyses
